Let’s party!
‘For the love of God’ is not only the title of this post and the famous skull with embedded diamonds that Damien Hirst recently sold for a measly 50 million pounds, it is also the closest thing to a thought that I have managed to articulate after reading this news, which has been among the “favorites” of my browser for several days; it may also be because it is very far from home. I imagine that the maelstrom of coolness that must have formed from the conjunction of Damien Hirst + The Hours + Rem Koolhaas + Prada would reach cosmic proportions and that, on the other hand, it is an interesting example of the relationships that exist between the economy, culture and fashion. I also think that, perhaps, situated at these hyperstellar levels, the relations between the artist and the private company reach a balance, that is, Damien Hirst obtains as much symbolic capital and as much money associating with Prada as Prada associating its brand image with Damien Hirst. In fact, the crux of the matter may lie in the fact that Hirst is also, himself, a brand.